14 December 2011

Women to dominate tech

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Chip maker and technology group Intel says that women are emerging as the dominant users of technology and if it continues to enhance its ease of use, the fairer sex will continue to dominate the adoption of technology.

This is the opinion of Genevieve Bell, Intel fellow and director of interaction and experience research, who noted that European women spent more time on social networks than men, sent more text messages and used more location-based services on phones.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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