Yahoo!’s Elizabeth Churchill on cultural interpretation and iterative design
Archana Rai of LiveMint.com, the online edition of Mint, an Indian partner publication of the Wall Street Journal, has interviewed Elizabeth Churchill of Yahoo! Research.
In the interview, Churchill explains how in her present position as principal research scientist at Yahoo Inc., she aims to mine cultural patterns in a bid to make technology more useful to people across multiple cultures.
“Finding patterns is what Elizabeth F. Churchill does. Patterns that underlie human behaviour and can point to what certain people might want to use their mobile phones for or how they might go about finding a friend online. A psychologist by training with a PhD in cognitive science from the University of Cambridge, Churchill has specialized in observing people and the way they interact with technology for 15 years now. […]
In a conversation, Churchill (who was born in India) explains how in her present position as principal research scientist at Yahoo Inc., she aims to mine cultural patterns in a bid to make technology more useful to people across multiple cultures.”
