The Warwick Business School and the UK Design Council have launched the world’s first Behavioural Design Lab. The lab aims to bring together the power of design with cutting edge scientific research that Warwick Business School’s burgeoning Behavioural Science group is discovering.
Behavioural Design Lab will address issues ranging from binge drinking to the impact of the internet on teenagers to energy consumption, as well as boosting the UK’s flagging economy.
“We’re here to help organisations transform a better understanding of people into innovative solutions that improve society.
Too many organisations rely on information provision alone, falsely assuming that raising awareness of key facts will change behaviour.
We believe the best way to solve social issues is to not only research how and why people make decisions, but use the design of products, services and places to help us all make better decisions.
Behavioural design boldy provides the best of both worlds to inspire radical ideas, create social and economic value, and further knowledge of human choices and wellbeing.
The lines between the public, private and voluntary sectors are blurring and social enterprise is now entwined with commercial, political and charitable goals.
We can help organisations experiment to understand the role of behaviour in the challenges they face and adopt new approaches through design-led innovation. Change can only happen collaboratively. For those issues common to multiple partners, we aim to bring pioneers together to share the time, cost and risk of innovation.”
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]
Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015
As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]
A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]
Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]