The Warwick Business School and the UK Design Council have launched the world’s first Behavioural Design Lab. The lab aims to bring together the power of design with cutting edge scientific research that Warwick Business School’s burgeoning Behavioural Science group is discovering.
Behavioural Design Lab will address issues ranging from binge drinking to the impact of the internet on teenagers to energy consumption, as well as boosting the UK’s flagging economy.
“We’re here to help organisations transform a better understanding of people into innovative solutions that improve society.
Too many organisations rely on information provision alone, falsely assuming that raising awareness of key facts will change behaviour.
We believe the best way to solve social issues is to not only research how and why people make decisions, but use the design of products, services and places to help us all make better decisions.
Behavioural design boldy provides the best of both worlds to inspire radical ideas, create social and economic value, and further knowledge of human choices and wellbeing.
The lines between the public, private and voluntary sectors are blurring and social enterprise is now entwined with commercial, political and charitable goals.
We can help organisations experiment to understand the role of behaviour in the challenges they face and adopt new approaches through design-led innovation. Change can only happen collaboratively. For those issues common to multiple partners, we aim to bring pioneers together to share the time, cost and risk of innovation.”
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]
Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]
Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]
The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]