The Warwick Business School and the UK Design Council have launched the world’s first Behavioural Design Lab. The lab aims to bring together the power of design with cutting edge scientific research that Warwick Business School’s burgeoning Behavioural Science group is discovering.
Behavioural Design Lab will address issues ranging from binge drinking to the impact of the internet on teenagers to energy consumption, as well as boosting the UK’s flagging economy.
“We’re here to help organisations transform a better understanding of people into innovative solutions that improve society.
Too many organisations rely on information provision alone, falsely assuming that raising awareness of key facts will change behaviour.
We believe the best way to solve social issues is to not only research how and why people make decisions, but use the design of products, services and places to help us all make better decisions.
Behavioural design boldy provides the best of both worlds to inspire radical ideas, create social and economic value, and further knowledge of human choices and wellbeing.
The lines between the public, private and voluntary sectors are blurring and social enterprise is now entwined with commercial, political and charitable goals.
We can help organisations experiment to understand the role of behaviour in the challenges they face and adopt new approaches through design-led innovation. Change can only happen collaboratively. For those issues common to multiple partners, we aim to bring pioneers together to share the time, cost and risk of innovation.”
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Torino Design of the City is nearly here! Experientia will of course be part of this exciting week (10-16 October) of events, meetings, workshops, exhibitions and guided tours about design, and we warmly invite you to join us. The event is organised by the City of Turin and will take place in strategic city locations […]
(This page will be regularly updated to reflect minor programme changes) To Innovate through Service Design – Conference for Torino Design of the City From 10 to 16 October, the City of Turin will host Torino Design of the City. This week of events, meetings, workshops, exhibitions and guided tours about design will take place in […]
Reposted from Medium Beyond the engineering challenge of creating cars that drive themselves lies the social challenge. Before autonomous cars are ready to navigate our roads, they must be able to navigate the vastly more complicated nuances of human behaviors and interactions — from that friendly nod that says “You first” at a four-way stop, to the […]
Ripostato da Medium – English version Il mondo del fashion sta diventando sempre di più digitale — e non si tratta solo di dispositivi da indossare, ma anche e soprattutto di abbigliamento, realizzato con tessuti in cui sono effettivamente integrati dei sensori in grado di misurare e monitorare il corpo di chi li veste. Dato che la […]
Reposted from Medium – Versione italiana The world of fashion is becoming increasingly digital — and not just wearable devices, but with clothing made from fabrics that actually integrate sensors and technology that can monitor and measure the wearer. As fashion starts to go beyond outward appearance, fashion designers need to broaden their skillsets, to make sure […]
It’s that time of year again – Milan’s don’t-miss event for the design community is here. If you’re looking to get inspired at Milan Design Week, then check out our top picks for the latest edition, from Experientia’s designers, strategists and partners. Milan might be best known for its busy streets, traditional cafés and world […]