The Warwick Business School and the UK Design Council have launched the world’s first Behavioural Design Lab. The lab aims to bring together the power of design with cutting edge scientific research that Warwick Business School’s burgeoning Behavioural Science group is discovering.
Behavioural Design Lab will address issues ranging from binge drinking to the impact of the internet on teenagers to energy consumption, as well as boosting the UK’s flagging economy.
“We’re here to help organisations transform a better understanding of people into innovative solutions that improve society.
Too many organisations rely on information provision alone, falsely assuming that raising awareness of key facts will change behaviour.
We believe the best way to solve social issues is to not only research how and why people make decisions, but use the design of products, services and places to help us all make better decisions.
Behavioural design boldy provides the best of both worlds to inspire radical ideas, create social and economic value, and further knowledge of human choices and wellbeing.
The lines between the public, private and voluntary sectors are blurring and social enterprise is now entwined with commercial, political and charitable goals.
We can help organisations experiment to understand the role of behaviour in the challenges they face and adopt new approaches through design-led innovation. Change can only happen collaboratively. For those issues common to multiple partners, we aim to bring pioneers together to share the time, cost and risk of innovation.”
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]