6 December 2007

Are cars too safe? Are user manuals necessary?

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Donald Norman
In a Business Week interview design guru Don Norman argues for making autos less automated and for infusing gadgets with natural, easy-to-interpret feedback signals.

In his new book, The Design of Future Things (Basic Books), Don Norman isn’t afraid to call himself out on statements he made in his earlier, wildly popular publications such as The Design of Everyday Things. The co-founder of corporate design consultancy Nielsen Norman Group and the former vice-president of Apple now says that he has changed his mind on several design strategies he has advocated over the years.

The focus of his new book, however, is not on how he wishes to update his philosophies of design and innovation. Instead, it centers on so-called “smart,” or automated, gadgets and products. Increasingly being produced and marketed, these range from talking refrigerators that scold you for not keeping to a diet to cars that are comfortable and easy to drive to the point of distracting drivers from the dangers of the road.

The Northwestern University design professor spoke with BusinessWeek Innovation Dept. Editor Reena Jana about the perils of automation and subtle but effective strategies for improving product design, such as offering sounds or visual signals that are more pleasant and instructive than electronic blips and bleeps. Below are edited excerpts from their conversation.

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Listen to audio interview

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21 March 2017
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[OECD Publication] Behavioural Insights and Public Policy
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How technology gets us hooked
From a young age, humans love to press buttons that light up and make a noise. The thrill of positive feedback lies at the heart of addiction to gambling, games, and social media, reports Adam …
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Yves Béhar’s ten principles for design in the age of AI
Swiss designer, entrepreneur, and sustainability advocate Yves Béhar points out that there are no high-level manifestos or guidelines for designers working with AI, robotics, and connected technology today. Last week, in a talk delivered at the …

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12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

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Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

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