11 June 2009

Barclays on less becoming more in product and service design

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Barclays 360 magazine
Barclays 360 magazine, a quarterly thought leadership magazine for senior management within the Barclays Group, is devoted to simplicity in product and service design.

Here are the feature articles (of which the last one, which is excellently written and directly dealing with the current state of user experience, is my top recommendation):

Education: Business is increasingly plugging the skills gaps of the world’s workforce
by Sarah Richardson and Paul Tyrrell
With skills shortages affecting both developed and developing countries, business is increasingly stepping in to help educate the workers of tomorrow – feature includes examples from the Fashion Retail Academy (UK), BP Angola, Intel Corporation. and more.

Small sums, big benefits: microfinance brings banking to untapped markets
by Sarah Murray
Across Africa, Barclays is giving fledgling entrepreneurs access to modern financial services for the first time.

Simplicity: new designs focus on making complex products easy to use
by Rob Tannen
Leading companies are realising that they need to refocus on what consumers actually want and need, rather than stuffing more into products and services than their rivals.

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