Artefact Group, the Seattle based design company, has posted the first installment of its Behavior Change toolkit.
“We’ve curated this selection of cards to give you a sample of principles and strategies that you can apply to your own work, dealing with concepts like how timing, ownership, and perceived losses impact people’s decisions.
Our goal is to provide internal and external designers, talent managers, and organizations with tools to incorporate behavioral economics principles into their work. This first installment of our Behavior Change toolkit rounds out our library of free resources on behavior change, including:
- Applying Behavioral Economics and Cognitive Psychology to the Design Process: Overview of theoretical principles and research findings defining the field, and its practical applications to design
- Designing to Incentivize: a white paper exploring different situations in which rewards succeed or fail in driving behavioral change
- Motivation: Beyond the Carrot and The Stick: a perspective on applied behavioral economics through the prism of motivating the creative workforce
- Designing a Better Today through the Lens of Tomorrow: how helping users project the future can nudge them to better choices today
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
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