Bruce Sterling’s Wired UK article on the value of design fiction is very much worth a read, as it defines the field so well:
“A formal definition exists: “Design fiction is the deliberate use of diegetic prototypes to suspend disbelief about change.”
There’s heavy freight in that sentence, but most can be disposed of promptly. “Deliberate use” means that design fiction is something that people do with a purpose.
“Diegetic” is from film and theatre studies. A movie has a story, but it also has all the commentary, scene-setting, props, sets and gizmos to support that story. Design fiction doesn’t tell stories — instead, it designs prototypes that imply a changed world.
“Suspending disbelief” means that design fiction has an ethics. Design fictions are fakes of a theatrical sort, but they’re not wicked frauds or hoaxes intended to rob or fool people. A design fiction is a creative act that puts the viewer into a different conceptual space — for a while. Then it lets him go. Design fiction has an audience, not victims.
Finally, there’s the part about “change”. Awareness of change is what distinguishes design fictions from jokes about technology, such as over-complex Heath Robinson machines or Japanese chindogu (“weird tool”) objects. Design fiction attacks the status quo and suggests clear ways in which life might become different.”
So what is their value?
“The objects offered to us in a capitalist marketplace have three basic qualities: they are buildable, profitable and desirable. They have to be physically feasible, something that functions and works. They need some business model that allows economic transactions. And they have to provoke someone’s consumer desire.
Outside of these strict requirements is a much larger space of potential objects. And those three basic limits all change with time. Through new technology, new things become buildable. Business models collapse or emerge from disruption. People are very fickle. That’s how it works out — and the supposed distinction between “real” and “not-real” is pretty small.”
On his blog Bruce provides a huge, personally annotated catalogue of examples of design fiction.
They range from sketches to personas, from imaginary future scientific experiments to theatrical events, from apps to start-ups, from exhibitions
to exhibitions, and from physical objects to books, to inspiring videos.
Here are some examples of design fiction videos:
The future that Mirrobe (pronounced MEER-Obe), a design fiction by Samuel Kobe, is imagined to be from isn’t all the different from one we enjoy today. The technology will not be anything majorly advanced, but instead versions of existing technology both refined and more completely integrated into the household. Kobe expects it to be the year 2020 to 2025 when his design fiction would be in production and fully integrated into the households of the modern world.
[Video version without interface]
nuna by Guri Venstad is a system of patches that integrate with your skin and provide new sensory experiences.
In a time where visual displays are frequently asking for our attention, nuna offers a more subtle and unobtrusive approach using ambient touch. The system consists of three patches that use patterns in vibration, temperature and contraction to form a new haptic language.
Introductory video to Elvira Grob‘s speculative design project “Vitiosae Vigilis“.
“A Digital Tomorrow” is a design fiction video produced for Curious Rituals, a research project conducted in July-August 2012 by Nicolas Nova (The Near Future Laboratory / HEAD-Genève), Katherine Miyake, Nancy Kwon and Walton Chiu from the media design program.
Corner Convenience is a thought experiment, newspaper, and series of three short films that explore the trivial and mundane objects coming soon to a store near you. Created by Julian Bleecker of the Near Future Laboratory with Nick Foster and students at a workshop at Arizona State University’s Emerge event.
> Article in The Atlantic
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]