12 March 2010

Citizens to be at heart of European policy making

Be the first to share

Smart regulation
A new report published jointly today by the British, Danish and Dutch governments challenges the way European institutions make decisions and argues that smart EU regulation must mean that businesses and citizens are put at the heart of all European policy-making.

“The report, “Smart Regulation: A cleaner, fairer and more competitive EU” addresses this and shows how smart EU regulation — that improves consultation with “end-users”, such as businesses and consumers, throughout the legislative process — will support growth and recovery in the current economic climate, maximise the European Union’s social and environmental benefits, while reducing burdens and costs.”

Note the use of the term “end-user“:

“We use the term ‘end-user’ to capture everyone who is affected by regulation – both those who incur costs as a result of compliance and those who receive its benefits. In many cases, these groups can often be the same. People who ‘use’ regulation should be able to understand why it is needed, what its benefits are and that the costs it may impose are necessary and proportionate.

We believe that making end-users central to the policy-making process – by being aware of their needs, seeking their views, using these views and demonstrating the value of their contributions – is the best way to achieve this aim. End-users are best placed to provide relevant, up-to-date information, which can improve the quality of the evidence on which decisions are based.”

The Commission, state the authors, should reinforce and apply user-centric approaches when developing new legislation. This will help ensure that the legislation is well targeted and effective and increase the likelihood of compliance.

USER-CENTRIC APPROACH TO IDENTIFYING REGULATORY BURDENS

There are many examples across the EU where Member States and the Commission can draw inspiration on how to seek views and communicate with end-users:

Kafka (Belgium) – Belgium’s Kafka initiative introduced an online contact point, www.kafka.be where citizens can submit comments on existing regulations and make proposals for their improvement and simplification. The proposals received on the website have formed the basis of a reform programme – the Kafka Plan – for the entire Federal Government. Over 200 specific simplification projects have been implemented under the plan, ranging from the abolition of paper accounts to the improvement of home-working regulations.

Burden Hunters Project (Denmark) – The Burden Hunter project applies user-centric innovation techniques to allow users themselves to identify the red tape that causes them most irritation. Civil servants have conducted visits to businesses to see first- hand the regulatory challenges they face. The user-centric approach allows businesses themselves to set the agenda for regulatory action and help develop solutions to cut administrative burdens. Work is ongoing to deliver results on a range of problems within nine areas perceived as particularly irritating, including government inflexibility, lack of mutual obligation and complexity. The Burden Hunter project has led to identifying a number of new initiatives to cut red tape.

Simplifying Together (France) – France has developed a framework that focuses on ‘life-events’ in order to better understand the burdens faced by businesses. These include key points in the life of a business, such as starting up, moving premises or hiring an employee. Using this framework, and through a broad process of consultation with the users of regulation, they have developed a programme to reduce the number of processes, the cost and the time to navigate these events.

Read press release
Download executive summary
Download report

Be the first to share
18 September 2016
Better decisions by design: applied behavioral science
Can we design a decision aid that gives us health information we need and counters our biases so that we end up more knowledgeable and confident in our preference? This is the challenge that …
5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to "transform data into insights about consumers’ motivations and …
4 September 2016
Cognitive bias cheat sheet
Cognitive biases are tendencies to think in certain ways that can lead to systematic deviations from a standard of rationality or good judgment. Buster Benson has tried to arrange the rather exhaustive lists of cognitive …
3 September 2016
[Paper] Design for behaviour change as a driver for sustainable innovation
Design for Behaviour Change as a Driver for Sustainable Innovation: Challenges and Opportunities for Implementation in the Private and Public Sectors Niedderer, K., Ludden, G., Clune, S. J., Lockton, D., Mackrill, J., Morris, A., Cain, R., …
24 August 2016
New Human Centred Design toolkit launched for African context
Future by Design, a Human Centred Design (HCD) and customer-centricity consultancy focused on the African continent, has produced an HCD Toolkit (download link) that’s especially appropriate for an African context, and intended for application where …
14 August 2016
The psychology of scarcity: what behavioral economics can teach design
Eldar Shafir, professor of psychology and public affairs at Princeton University and coauthor, with Sendhil Mullainathan, of the book Scarcity: The New Science of Having Less and How It Defines Our Lives (Picador, 2013), talks …
31 July 2016
[Book] The Class: Living and Learning in the Digital Age
The Class: Living and Learning in the Digital Age Sonia Livingstone and Julian Sefton-Green New York University Press May 2016, 368 pages > Read online for free Do today’s youth have more opportunities than their parents? As they build their …
31 July 2016
Can ‘user experience’ experts become ‘customer experience’ experts?
For those of us who are puzzled about what exactly the difference is between UX and CX, Toby Bottorf, principal at continuum, situates the difference as one of scale: "The difference is one of scale. You’re …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

See all articles