Dan Ariely is a professor of behavioral economics and psychology at Duke University and the author of Predictably Irrational: The Hidden Forces that Shape Our Decisions, and The Upside of Irrationality: The Unexpected Benefits of Defying Logic, both New York Times bestsellers.
Ariely’s new book, The (Honest) Truth About Dishonesty, explores some of the surprising reasons we lie to each other, and ourselves. Raised in Israel, Ariely holds Ph.D.s in both business administration and psychology. Wired senior editor Joanna Pearlstein spoke with Ariely as part of the Live Talks Business Forums series at the City Club of Los Angeles.
“[What] worries me is we’re moving to a cashless society; we’re soon going to have all kinds of electronic wallets. We have all kinds of esoteric financial instruments. We have lots of things that are multiple steps removed from money. We are moving to a situation which allows people to rationalize dishonesty to a much, much higher degree. And because of that whenever we have financial instruments that are further way from money, we just need to be more careful.”
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The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]