Promoted heavily by academic institutions and consultancies alike, design thinking has been a big buzzword during the past decade, turning some people on and others off. Though design thinking has actually been around for half a century, when asking creative professionals how they define it; Soren Petersen always gets “completely different answers and most are an inch deep and a mile wide”.
He then invited creative professionals to share their experience with design thinking on online social platforms, and he writes critically about what he learned.
“Plenty of case stories hail the virtues [of design thinking], however no objective evaluations of its performance is available.
As we push further into the future application of design thinking, we will see new ways to better understand and use statistical data models in design (i.e. better mathematical programs that are easier to understand and use). With better tools and methods to build, acquire and apply data sets, designers and design thinkers will be able to forecast with better accuracy how their convergent thinking decisions will affect potential growth, culture and scalability.
Only the design thinking that is adopted by industry creates value for society, so, for broad acceptance and maximum impact, design thinking needs to be understandable and collaboratively used by all stakeholders. For it to survive, it must continuously evolve and demonstrate measurable improvement over existing approaches. Unless it can also provide breakthrough innovations, it will remain a tool for incremental improvement of business as usual and soon lose its appeal.”
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]