26 November 2010

Digital U – a series on how social media is affecting social change

Be the first to share

Digital U
Digital U (Youtube) is the the first television/web series to examine how the internet and social media is changing the world around us.

Digital U is an eight-part series that looks at transparency, crowdsourcing, privacy and security – with powerful examples that demonstrate how the internet is changing the way we live, work, play, consume and communicate.

The team, which includes Lisa Campbell Salazar of Mobile Revolutions (featured before on this blog), interviewed a range of digital strategists including Dorothy Engelman, Mitch Joel (president, Twist Image and author of “Six Pixels of Separation”), Ryan Taylor (goldsmith, The Fair Trade Jewellery Co.), Craig Heintzman (development associate, World Wide Web Foundation), Deanna Zandt (media technologist and author of “Share This!”), Ryan Coleman (facilitator & information designer), Donnie Claudino (marketing manager, TechSoup Canada), Meghan Warby (senior consultant, Argyle Comm.), Don Tapscott (chairman of nGenera Insight), Lisa Torjman (associate, [email protected]), Beka Economopoulos (vice oresident, Fission Strategy), Sarah Prevette (founder & CEO, Sprouter), Jason Mogus (CEO, Communicopia), Sacha Chua (enterprise 2.0 consultant, IBM), Christopher Berry (group marketing science director, Critical Mass), Tamera Kremer (founder and chief strategist, Wildfire Strategic Marketing), Phillip Djwa (principal, Agentic Communications), Roz Lemieux (partner, Fission Strategy), Monica Hamburg (writer & social media evangelist), Marco Campana (online capacity, Ontario Council of Agencies Serving Immigrants), Samer Rabadi (senior campaign manager, Care2.com), Sam Dorman (technology strategist), and Will Pate (social media consultant and host of CommandN).

Episode 1 – Online Activism: An Overview
With social tools like Twitter and Facebook, and thousands of sites devoted to issues and causes –– like minded individuals are hooking up about everything – and it’s revolutionizing how activists organize. Individuals can organize large scale events with virtually no cost, to create awareness and engage others for their cause.

Episode 2 – Transparency: Tell No Lies
Controlling and spinning a message has driven public relations for decades. The motto has been– it’s better to conceal than to reveal. But the internet has allowed us to access any and all information surrounding institutions and government. Not only can individuals share and discuss products and policies, but concerned citizens can use accountability sites to report neighborhood problems.

Episode 3 – The Power of the Citizen: Politics 2.0
Social media has forever changed democracy. Citizens are now being engaged like never before, as a dialogue in now emerging between politician and voter. People can now actively participate in their society, as governments have begun giving them the opportunity to brainstorm ideas to create change initiatives in their communities. And this concept of active citizenship is only the beginning of this democracy make-over.

Episode 4 – The Power of the Consumers: Consumers Pumping Up the Volume
The power is back in the hands of the consumers. With networking sites, blogs and forums, customers can share their opinions on virtually any purchase. But the conversation isn’t just one ended, consumers have begun to demand a conversation with the companies themselves. The digital space has finally given consumers the power to stand up and be heard.

Episode 5 – Twitter and Micro-messaging
Twitter is the “hot” micro-messaging tool, and it’s bringing people together faster than we ever could have imagined. Events like Ho Ho Ho TO proved micro-messaging’s success and its capacity for social change. But micro-messaging doesn’t always need to connect people over serious issues. It has made creating events, and coming together virtually effortless. The world is flattening in not only a geographical way, but a social way too.

Episode 6 – Crowdsourcing: The Wisdom of the Masses
Crowdsourcing is all about taping into the power of your consumers, acknowledging that many customers interested in an organization or a company are also going to be extremely knowledgeable about your products. Crowdsourcing also gives companies the opportunity to test products before they hit the mass market. From designing their own t-shirts, to measuring craters on Mars for NASA, this ability to harness our collective talents all over the world is one of the most powerful tool to bring about social change.

Episode 7 – A Virtual Printing Press
Self-publishing has become easier then ever before, and simple tools like blogs, Youtube and Twitter, your message can reach the over 1.5 billion people online. Anyone can publish online and for free, which means that content is diverse, unique and frequently controversial. Citizen journalism has also taken to the internet, as everyday citizens take to the streets and have begun conducting their own interviews and asking their own questions that haven’t always been addressed by the mainstream media.

Episode 8 – A Loss of Privacy?
The internet has closed the geographical gap and put information right at our fingertips – but its also important for all users to remember that anything they put on the web, can be difficult to remove, and accessible by almost anyone. Any profile or account you create online can be searched by employers, potential spouses, friends, family and strangers – which not only puts your reputation at risk, but also your safety. As a user you need to be aware and beware of the digital crumbs you can leave behind.

> Press release

Be the first to share
8 November 2017
From human-centered design to humanity-centered design
The design industry’s reigning paradigm is in crisis. It’s time to evolve from human-centered design to humanity-centered design, write Artefact’s Rob Girling and Emilia Palaveeva. If followed blindly and left unchecked, this cult of designing …
1 October 2017
Financial Times special report on citizen empowerment through technology
The Financial Times has published People's Technology, an excellent special report on how grassroots communities across Europe are using technologies in new ways to solve problems and empower citizens. People and communities are putting new …
1 October 2017
Thinking about the social cost of technology
The frustration and stress caused by complex technologies that can seem unknowable — not to mention the time and mindshare that gets wasted trying to make systems work as people want them to work — …
29 July 2017
Nesta as an innovation move for Turin, Italy
A few months back we wrote about the ongoing negotiations between Nesta, the UK's innovation foundation, and the [Italian Foundation] Compagnia di San Paolo to set up a Nesta Italia in Turin. These negotiations have …
2 July 2017
To improve people’s health, listen to social scientists
With an ageing population, a rise in long-term conditions, growing health inequalities and a lack of political will to ensure that funding is increased in line with demand, the UK's National Health Service has been …
6 June 2017
First issue of Behavioural Public Policy now available for free online
Behavioural Public Policy is an interdisciplinary and international peer-reviewed journal devoted to behavioural research and its relevance to public policy. The study of human behaviour has recently taken on growing importance within many disciplinary specialties …
31 May 2017
IoT seeks to remake the fundamentals of our everyday lives
Murray Goulden writes in The Conversation that smart homes, wearables and the Internet of Things are indicative of the development of an entire class of technologies seeking to remake the fundamentals of our everyday lives. These …
30 May 2017
Nesta, the UK’s innovation foundation, planning to embark in Turin, Italy
Today the print edition of the Italian newspaper Repubblica published an article with the title Nesta, i campioni dell’innovazione puntano su Torino. Below is the English translation (with English-language links added by us): Nesta, the champions …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

20 November 2017
Experientia and Italian bank Intesa Sanpaolo announce innovative partnership

Wide ranging partnership also covers collaboration with design schools and public events on service design “Finding the way forward for independent design means building new business models for service design consultancies in the age of the company buy-out.” Michele Visciola, President, Experientia PRESS RELEASE It seems the business world is finally realising that service and […]

26 October 2017
Epic storytelling with video

Another EPIC conference come and gone, and no, we’re not using “epic” in the way under-10s use it about cool things on the internet. EPIC is the Ethnographic Praxis in Industry Conference, one of the most important annual events for practitioners of anthropology, ethnography and related disciplines. Ethnography is one of Experientia’s key methodologies, underpinning […]

23 October 2017
Experientia is hiring! Service design intern

Service Design Intern: Lausanne, Switzerland and Turin, Italy Experientia, an international experience design consultancy, is looking for service design interns for our Turin, Italy office, to support research, concept development and design. The ideal candidate will be a holistic thinker and designer, with a systems approach to enable complex service offerings, driven by an understanding […]

23 October 2017
Experientia is hiring! Senior Service Designer

Senior Service Designer: Lausanne, Switzerland and Turin, Italy (*) We are looking for service designers with outstanding design skills, methodical thinking, and experience in designing complex service ecosystems using a human-centered design methodology.   Required 2-5 years’ experience in service design and/or user experience design University and/or advanced degree(s) in Service Design, Interaction Design, User […]

23 October 2017
Experientia is hiring! Lead Service Designer

Lead Service Designer: Lausanne, Switzerland and Turin, Italy (*) Experientia is seeking a Senior Service Designer to lead service design projects from the Turin, Italy office (*) or the Lausanne, Switzerland office. The Senior Service Designer will have experience leading a team of behavioral analysts and service modelers in research and service design projects lasting […]

18 October 2017
Innovate through service design – The Innovation Center of Intesa Sanpaolo and Experientia for “Torino Design of the City”

by Erin O’Loughlin – Photos: Naz Kazazoglu In Turin, you only need to tell your taxi driver “Take me to the skyscraper” to end up at the impressive Innovation Center of the Intesa Sanpaolo bank, rising in the heart of Turin, with a fine view of the Turin hills and the Italian alps. Here on […]

See all articles