26 November 2010

Digital U – a series on how social media is affecting social change

Be the first to share

Digital U
Digital U (Youtube) is the the first television/web series to examine how the internet and social media is changing the world around us.

Digital U is an eight-part series that looks at transparency, crowdsourcing, privacy and security – with powerful examples that demonstrate how the internet is changing the way we live, work, play, consume and communicate.

The team, which includes Lisa Campbell Salazar of Mobile Revolutions (featured before on this blog), interviewed a range of digital strategists including Dorothy Engelman, Mitch Joel (president, Twist Image and author of “Six Pixels of Separation”), Ryan Taylor (goldsmith, The Fair Trade Jewellery Co.), Craig Heintzman (development associate, World Wide Web Foundation), Deanna Zandt (media technologist and author of “Share This!”), Ryan Coleman (facilitator & information designer), Donnie Claudino (marketing manager, TechSoup Canada), Meghan Warby (senior consultant, Argyle Comm.), Don Tapscott (chairman of nGenera Insight), Lisa Torjman (associate, SiG@MaRS), Beka Economopoulos (vice oresident, Fission Strategy), Sarah Prevette (founder & CEO, Sprouter), Jason Mogus (CEO, Communicopia), Sacha Chua (enterprise 2.0 consultant, IBM), Christopher Berry (group marketing science director, Critical Mass), Tamera Kremer (founder and chief strategist, Wildfire Strategic Marketing), Phillip Djwa (principal, Agentic Communications), Roz Lemieux (partner, Fission Strategy), Monica Hamburg (writer & social media evangelist), Marco Campana (online capacity, Ontario Council of Agencies Serving Immigrants), Samer Rabadi (senior campaign manager, Care2.com), Sam Dorman (technology strategist), and Will Pate (social media consultant and host of CommandN).

Episode 1 – Online Activism: An Overview
With social tools like Twitter and Facebook, and thousands of sites devoted to issues and causes –– like minded individuals are hooking up about everything – and it’s revolutionizing how activists organize. Individuals can organize large scale events with virtually no cost, to create awareness and engage others for their cause.

Episode 2 – Transparency: Tell No Lies
Controlling and spinning a message has driven public relations for decades. The motto has been– it’s better to conceal than to reveal. But the internet has allowed us to access any and all information surrounding institutions and government. Not only can individuals share and discuss products and policies, but concerned citizens can use accountability sites to report neighborhood problems.

Episode 3 – The Power of the Citizen: Politics 2.0
Social media has forever changed democracy. Citizens are now being engaged like never before, as a dialogue in now emerging between politician and voter. People can now actively participate in their society, as governments have begun giving them the opportunity to brainstorm ideas to create change initiatives in their communities. And this concept of active citizenship is only the beginning of this democracy make-over.

Episode 4 – The Power of the Consumers: Consumers Pumping Up the Volume
The power is back in the hands of the consumers. With networking sites, blogs and forums, customers can share their opinions on virtually any purchase. But the conversation isn’t just one ended, consumers have begun to demand a conversation with the companies themselves. The digital space has finally given consumers the power to stand up and be heard.

Episode 5 – Twitter and Micro-messaging
Twitter is the “hot” micro-messaging tool, and it’s bringing people together faster than we ever could have imagined. Events like Ho Ho Ho TO proved micro-messaging’s success and its capacity for social change. But micro-messaging doesn’t always need to connect people over serious issues. It has made creating events, and coming together virtually effortless. The world is flattening in not only a geographical way, but a social way too.

Episode 6 – Crowdsourcing: The Wisdom of the Masses
Crowdsourcing is all about taping into the power of your consumers, acknowledging that many customers interested in an organization or a company are also going to be extremely knowledgeable about your products. Crowdsourcing also gives companies the opportunity to test products before they hit the mass market. From designing their own t-shirts, to measuring craters on Mars for NASA, this ability to harness our collective talents all over the world is one of the most powerful tool to bring about social change.

Episode 7 – A Virtual Printing Press
Self-publishing has become easier then ever before, and simple tools like blogs, Youtube and Twitter, your message can reach the over 1.5 billion people online. Anyone can publish online and for free, which means that content is diverse, unique and frequently controversial. Citizen journalism has also taken to the internet, as everyday citizens take to the streets and have begun conducting their own interviews and asking their own questions that haven’t always been addressed by the mainstream media.

Episode 8 – A Loss of Privacy?
The internet has closed the geographical gap and put information right at our fingertips – but its also important for all users to remember that anything they put on the web, can be difficult to remove, and accessible by almost anyone. Any profile or account you create online can be searched by employers, potential spouses, friends, family and strangers – which not only puts your reputation at risk, but also your safety. As a user you need to be aware and beware of the digital crumbs you can leave behind.

> Press release

Be the first to share
29 July 2017
Nesta as an innovation move for Turin, Italy
A few months back we wrote about the ongoing negotiations between Nesta, the UK's innovation foundation, and the [Italian Foundation] Compagnia di San Paolo to set up a Nesta Italia in Turin. These negotiations have …
2 July 2017
To improve people’s health, listen to social scientists
With an ageing population, a rise in long-term conditions, growing health inequalities and a lack of political will to ensure that funding is increased in line with demand, the UK's National Health Service has been …
6 June 2017
First issue of Behavioural Public Policy now available for free online
Behavioural Public Policy is an interdisciplinary and international peer-reviewed journal devoted to behavioural research and its relevance to public policy. The study of human behaviour has recently taken on growing importance within many disciplinary specialties …
31 May 2017
IoT seeks to remake the fundamentals of our everyday lives
Murray Goulden writes in The Conversation that smart homes, wearables and the Internet of Things are indicative of the development of an entire class of technologies seeking to remake the fundamentals of our everyday lives. These …
30 May 2017
Nesta, the UK’s innovation foundation, planning to embark in Turin, Italy
Today the print edition of the Italian newspaper Repubblica published an article with the title Nesta, i campioni dell’innovazione puntano su Torino. Below is the English translation (with English-language links added by us): Nesta, the champions …
13 April 2017
How Silicon Valley is (ab)using behavioral science and nudging
In an extensive review of The Undoing Project: A Friendship That Changed Our Minds, the book by Michael Lewis on the psychologists Daniel Kahneman and Amos Tversky, Tamsin Shaw provides a deeper criticism of the …
8 April 2017
Jeremy Myerson on how social challenges can catalyse design-led innovation in industry
In this recent talk at the RCA in London, writer and academic Jeremy Myerson explores how social challenges can catalyse design-led innovation in industry. Rather than seeing such issues as ageing populations, growing healthcare needs …
5 April 2017
[Book chapter] Behavioral economics and health
Behavioral Economics and Health Judd B. Kessler and C. Yiwei Zhang Oxford Textbook of Public Health 2014 Behavioral Economics combines the insights of Economics and Psychology to identify how individuals deviate from the standard assumptions of economic theory and …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

4 August 2017
The human side of autonomous cars — with Nissan Research’s Melissa Cefkin

Reposted from Medium Beyond the engineering challenge of creating cars that drive themselves lies the social challenge. Before autonomous cars are ready to navigate our roads, they must be able to navigate the vastly more complicated nuances of human behaviors and interactions — from that friendly nod that says “You first” at a four-way stop, to the […]

31 May 2017
 Intervista a Todd Harple di Intel sul tech-fashion

Ripostato da Medium – English version Il mondo del fashion sta diventando sempre di più digitale — e non si tratta solo di dispositivi da indossare, ma anche e soprattutto di abbigliamento, realizzato con tessuti in cui sono effettivamente integrati dei sensori in grado di misurare e monitorare il corpo di chi li veste. Dato che la […]

8 May 2017
Why service design is the new black — Intel’s Todd Harple on fashion tech

Reposted from Medium – Versione italiana The world of fashion is becoming increasingly digital — and not just wearable devices, but with clothing made from fabrics that actually integrate sensors and technology that can monitor and measure the wearer. As fashion starts to go beyond outward appearance, fashion designers need to broaden their skillsets, to make sure […]

31 March 2017
Experientia guide to Milan Design Week 2017

It’s that time of year again – Milan’s don’t-miss event for the design community is here. If you’re looking to get inspired at Milan Design Week, then check out our top picks for the latest edition, from Experientia’s designers, strategists and partners. Milan might be best known for its busy streets, traditional cafés and world […]

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

See all articles