17 March 2012

“Doing the Internet” – BoP research with youngsters in India

Be the first to share

Anthropology, Development and ICTs: Slums, Youth and the Mobile Internet in Urban India” is the title of a research paper by Nimmi Rangaswamy and Edward Cutrell of Microsoft Research India.

Abstract

In this paper we present results from an anthropological study of everyday mobile internet adoption among teenagers in a lowincome urban setting. We attempt to use this study to explore how information about everyday ICT use may be relevant for development research even if it is largely dominated by entertainment uses.

To understand how ICT tools are used, we need to study the spaces users inhabit, even if these spaces are dominated by mundane, non-instrumental and entertainment driven needs. The key here is for ICTD discourse to situate insights from anthropological studies (such as this one) within an understanding of what drives a specific user population to adopt technologies in particular ways. Clearly there is a link between context and use, and understanding this may be invaluable for development research. Adopting a narrow development lens of technology use may miss the actual engagements and ingenious strategies marginal populations use to instate technologies into their everyday.

Download paper
Key findings (synthesis by MobileActive)

Be the first to share
27 November 2016
Genevieve Bell: ‘Humanity’s greatest fear is about being irrelevant’
Intel anthropologist Genevieve Bell explains in an interview with The Observer's Ian Tucker why being scared about AI has more to do with our fear of each other than killer robots. A lot of the …
17 November 2016
[Book] Collaborative Ethnography in Business Environments
Collaborative Ethnography in Business Environments Edited by Maryann McCabe Routledge 2017, 138 pages In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In …
8 November 2016
[Book] Anthropologies and Futures
Anthropologies and Futures: Researching Emerging and Uncertain Worlds Editor(s): Juan Francisco Salazar, Sarah Pink, Andrew Irving, Johannes Sjöberg Bloomsbury Academic May 2017, 288 pages Anthropology has a critical, practical role to play in contemporary debates about futures. This game-changing …
31 October 2016
IKEA/Economist Group (EIU) study focuses on the new ‘American Dream’ today
Press release - September 21, 2016 Discovering the New American Dream, an Economist Intelligence Unit (EIU) report sponsored by IKEA US shows that the American Dream, which was once outlined by owning a home with a …
29 October 2016
[Book] From Notes to Narrative
From Notes to Narrative: Writing Ethnographies that Everyone Can Read by Kristen Ghodsee The University of Chicago Press 2016, 160 pages Ethnography centers on the culture of everyday life. So it is ironic that most scholars who do research …
16 October 2016
Study says aggressive drivers see autonomous cars as easy prey
Aggressive drivers are looking forward to sharing the road with autonomous cars as they believe they can cut in front of them easily. This is how Peter Campbell summarised in the Financial Times one of …
2 October 2016
IFTF uncovers seven new worker archetypes of the on-demand economy
Update: Read also this Fortune Magazine review of the study (as reported by BoingBoing). Institute for the Future, the Caiifornia-based independent, nonprofit strategic research group, releases a new report aimed at gaining a deeper understanding of …
26 September 2016
[Book] The Stuff of Bits
The Stuff of Bits - An Essay on the Materialities of Information By Paul Dourish MIT Press, April 2017 264 pages The central topic of The Stuff of Bits is the materialities of information. This term often brings to …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

See all articles