As part of its Power of 10 lecture series, PARC Forum invited John Maeda, President of the Rhode Island School of Design, and Don Norman, Co-founder of the Nielsen Norman Group, last week for a dialogue on design and innovation.
The video is now online.
Here is what Don Norman had to write about it:
“It was a weird discussion. Although John and I have known each other for some time and started out in similar ways (he is a course 6 graduate of MIT — Electrical Engineering). So am I (my specialty was circuit design.) Both of us now consider ourselves to be designers. Moreover, I am a fan of his work. But it was difficult to engage.
I wanted to talk about complex design: interaction design, design planning, etc. He wanted to talk about the beauty of fonts, of knives, and even of the office chair. I tried to say these were simple products that barely needed any understanding of human behavior and cognition — I want to design the complex. He didn’t understand my point. In fact, when I specifically asked him how to design a networking connection scheme that would work for everyday people his answer was a long ramble that never even started to address the issue. Later, he admitted he had forgotten the question (which to me is evidence he either failed to understand it or didn’t care about it – I think the latter).
I agreed that form was not my focus. I guess he agreed that interaction was not his.
So we failed to connect. But many seemed to find the discussion of interest. Decide for yourself.”
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]