Dott 07 goes global with Ezio Manzini

Also part of the Dott07 festival that I talked about earlier today were the Creative Communities Award. Guest speaker was Ezio Manzini, professor of industrial design at Politecnico di Milano and author of Sustainable Everyday.

“The idea of well-being that has been promoted until now and unfortunately is still the mainstream is that well-being is production for consumption: – you consume well-being – that you enjoy well-being by consuming it but here we see a different kind of well-being: a well-being that is not a product to be consumed but a condition to be constructed. This is a constructive idea of well-being: we build our well-being. Of course we can be helped to do this; we can be enabled to build this well-being and this is really an important story.”

Read transcript of Manzini’s speech (available on the Dott website)