20 April 2010

Emerging-market consumers are hard to reach

Be the first to share

Hard to reach
The Economist explores the topic of consumer research in emerging markets:

“Emerging markets are far more varied and volatile than mature ones. There is little money around: the average income per person in China is around $3,500 and in India $1,000. Cultural complexities are confounding and tastes are extraordinarily fluid. People who are not used to brands flit easily from one to another.

This has turned great metropolises such as Shanghai into vast laboratories of consumer research. Companies are always coming up with new products, or tweaking old ones, to suit local tastes and meet idiosyncratic preferences. Unilever makes its soaps and shampoos foamier than their Western equivalents. P&G produces toothpaste in herbal and green-tea flavours. PepsiCo adds spice to its potato chips. Adidas has created two kinds of shops—“local” ones that specialise in sportswear designed for Asian bodies and “global” ones that sell the same products as in the West. The shopping mall beneath the company’s regional headquarters in Shanghai has one of each kind.

Innovation extends to changing entire business models.”

Read article

Be the first to share
1 May 2016
Report: User Experience and Usability in Complex Systems
User Experience and Usability in Complex Systems Final Report 1/2015 FIMECC (Finnish Metals and Engineering Competence Cluster) November 2015, 225 pages Five years ago, some of Finland’s metals and engineering industry companies were looking for new ways to tackle …
8 April 2016
Markus Giesler on customer experience design
At Experientia, we live the mantra that experience design is always contextual experience design. Understanding and designing for people within a culture, a context and how people evolve and change within these, is at the …
2 April 2016
A selection of Interaction 16 videos
In this post we highlight a number of Interaction 16 conference videos especially relevant to the Putting People First readers. They are grouped thematically. Algorithm-inspired design Crowds, algorithms and computations: The new materials of design - Matthew …
1 April 2016
Five cognitive biases to avoid in user research
Fabio Pereira of Australia's Digital Transformation Office (DTO) explains why we need to be aware of our own biases and how they can affect user research (or "Discovery" as DTO's Lisa Reichelt calls this initial …
21 March 2016
Ford’s quest to remake itself into a master of UX
Ford, bastion of the old-school American economy, is now trying to recast itself as a company built around user experience. It’s finally trying to see its cars through the customer’s eyes. It's designing for them. Ford …
17 March 2016
Let’s See What We Can Do: Designing Agency
In a Medium essay that we missed during the Christmas break, Dr Dan Lockton asks how we can invert ‘design for behaviour change’ and apply it from below, enabling people to understand, act within, and …
8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both …
6 March 2016
[Book] Small Data
Small Data: The Tiny Clues That Uncover Huge Trends Hardcover by Martin Lindstrom February 23, 2016 St. Martin's Press, 256 pages Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

1 March 2016
Singapore’s main newspaper on Experientia’s design with the elderly

Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]

18 January 2016
Experientia website completely reshaped

Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]

1 January 2016
For when things get personal…
See all articles