Two new articles on Ethnography Matters:
Ethnographies from the Future: What can ethnographers learn from science fiction and speculative design?
Laura Forlano (@laura4lano) is a tenure-track Assistant Professor of Design at the Institute of Design at Illinois Institute of Technology and she was a Visiting Scholar in the Comparative Media Studies program at Massachusetts Institute of Technology in 2012-2013.
Her research is on emergent forms of organizing and urbanism enabled by mobile, wireless and ubiquitous computing technologies with an emphasis on the socio-technical practices and spaces of innovation.
In her contribution, Laura describes the lessons ethnographers can learn from Science-Fiction and a sub-domain of design referred to as “speculative design”.
Ethnography and Speculative Fiction
In this third post in our “Ethnography and Speculative Fiction” series, Clare Anzoleaga (@ClareAnzoleaga) from Fresno City College discusses the potential of fictional accounts of ethnographic work. In doing so, she complements the piece by Anne Galloway and the article by Laura Forlano: this time it’s less about design or design fictions and more about writing. More specifically, she highlights the rhetorical possibilities of such approach for understanding knowledge and shared meaning.
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The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]