7 April 2011

Experientia presentation at Fuorisalone, Milan

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Designing Innovation
Irene Cassarino, Experientia’s senior open innovation expert, will be speaking on Designing for Sustainable Change at the Hub Milan on Friday, as part of the Hub’s Inspirational Conversations series at this year’s Fuorisalone in Milan.

The conversations are part of a wider event, entitled Designing Innovation: Ideas, works and story tales, that involves workshops, exhibitions, and inspirational conversations with the protagonists of Italian social innovation.

Irene will speak together with Eva Teruzzi, director of business R&D at Fiera Milano. Together they will address how to develop awareness of sustainability and conduct business regarding our future technologies.

“When we plan a new urban environment, we need to think of a 100-year-plus horizon,” says Irene Cassarino. “The main challenge is to create an environment that responds to the needs and ambitions of different communities of inhabitants (different also across time), in terms of long-term sustainability objectives, which are themselves uncertain and constantly evolving. This, in our experience in Helsinki (Low2No) and Denmark (FredericiaC), means ‘planning for sustainable change’. When planning technology applications that are people’s future, how can we work with companies and public administrations to develop sustainable change solutions?”

The Hub Milan is the Italian node in an international network of social, creative and professional entrepreneurs. It provides space and resources for people to be inspired, get innovative, develop networks and identify market opportunities, while building up an arsenal of experiences that will help them to truly change Milan and the world. The Hub Milan focuses exclusively on social and innovation and the people that promote it.

The Hub is located in via Paolo Sarpi 8, Milan. Irene will speak at midday on Friday April 15th and (free) registration is required.

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