11 February 2011

Female interaction – design for advanced electronic products

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Female Interaction
Female Interaction is a 2.5 year, DKK 4.7 mio (630,000 euro / 850,000 usd) multidisciplinary research project focusing on female interaction design for advanced electronic products, in particular on how to make these products attractive and convenient to use for females – and for the rest of the world

User-driven development methods and tools are being developed and tested – focusing on the demands and desires of female users.

The project, which is co-financed by the Danish Enterprise and Construction Authority (DEACA) as part of its programme for user-driven innovation, brings together development and market-research specialists, scientists and designers in an interdisciplinary collaboration.

Female Interaction has been initiated by design-people in collaboration with Aalborg University, Aarhus University, Bang and Olufsen, GN Netcom, Danfoss and Lindberg International.

The project sets out to offer a novel approach to user-driven innovation in businesses by bringing together scientists, businesses, designers and market analysts for purposes of developing new process models and guidelines and new results for the benefit of the user.

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