24 February 2006

Gain, the relaunched AIGA journal of business and design

Be the first to share

Aiga_gain
AIGA, the professional association for design, has just relaunched its Gain journal, dedicated to stimulating thinking at the intersection of design and business.

The launch issue contains a huge amount of material (no less than 30 articles) organised in such categories as customer-centered design, the DUX 2005 conference, design as strategy, design process, and communicating design thinking.

Those that caught my eye include:

(Form + Content + Context) / Time = Experience Design
Experience
design” is a discipline created by the reality of communication today,
when no point of contact has a simple beginning and end and all points
of contact must have meaning embedded in them.

Diamond search: improving the user experience of buying loose diamonds online
This
case study, presented at DUX 2005, examines the development and
deployment of a dynamic, visual, usable, confidence-building, diamond
search tool, and a user-centric, end-to-end online shopping experience
for loose diamonds.

Go to the customers of your customer
When trying to break into an industry, do you start at the heart or at the fringes? Caleb Luwick rolls out how Tricycle used design savvy to transform an industry’s established sales cycle.

Metamorphosis: metmuseum.org
Culture and commerce meet in the Metropolitan Museum of Art’s digital museum without walls, writes Stephen Nowlin.

On brandology and futures research: an interview with Andrew Zolli
Branding strategist Andrew Zolli discusses the future of brands and futures research in an interview with Gong Szeto.

Project Platypus: reinventing product development at Mattel, An interview with Ivy Ross
Ivy Ross, Senior Vice President at Mattel, discusses her innovative approach to building new brands with David Womack.

The artless website: schwab.com
Glen Helfand claims that the design of schwab.com proves that smart, in the age of new media, is more substance than style.

Why is it so hard to make products that people love?
Why do so many good designs get trampled during the product development process? Adlin and Pruitt hash out why the development process so rife with disagreements and compromises even though everyone is interested the same good thing.

Readers are invited to join the discussion through a new mailing list.

Be the first to share
30 April 2016
The Internet of Things needs design, not just technology
Scott A. Nelson writes that, as B2C companies rush to exploit new IoT applications, pushing technology to potential end users no longer works. Increasingly, the pull of user experience will drive market demand, and product …
30 April 2016
Security versus UX
Gwendolyn Betts explores how to reconcile one of the biggest challenges in interface design: security versus user experience. Betts writes that it is not uncommon for security measures to be tacked on at the end as …
24 April 2016
[Book] The Politics of Design
The Politics of Design: A (Not so) Global Manual for Visual Communication By Ruben Pater BIS Publishers May 2015 Many designs that appear in today’s society will circulate and encounter audiences of many different cultures and languages. With communication …
21 April 2016
The product design of IoT
As more and more ‘Internet of Things’ products come into the market, most, if not all will come with significant challenges. The key to overcoming any obstacles, writes Joe Johnston, VP Experience Innovation for Universal …
19 April 2016
Co-creating policy and public services in Ireland
Governments, public sector and community organisations are addressing increasingly complex challenges such as the ageing society, climate change, sustainable behaviour change, youth unemployment, impacts of austerity, health, housing and homelessness. They are doing this at a …
14 April 2016
Anthropology is not only undersold, it’s misunderstood
Dr. John Sherry, Director of Business Innovation Research at Intel, says in an long profile on Epicpeople that anthropology is not only undersold, but also misunderstood: People too often talk about ethnography as a tool for …
12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review - a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print …
8 April 2016
Markus Giesler on customer experience design
At Experientia, we live the mantra that experience design is always contextual experience design. Understanding and designing for people within a culture, a context and how people evolve and change within these, is at the …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

1 March 2016
Singapore’s main newspaper on Experientia’s design with the elderly

Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]

18 January 2016
Experientia website completely reshaped

Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]

1 January 2016
For when things get personal…
13 October 2015
Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

See all articles