10 March 2012

Health and ethnography: don’t just ask, watch

Be the first to share

When it comes to health, consumers’ complex and contradictory behaviour makes observational research highly valuable, says Ipsos Mori director Oliver Sweet.

“Observation allows researchers to look at healthy behaviours that are often hard to articulate, such as the emotion attached to food, or when we are most likely to make changes to our lives. These emotional aspects of health have their roots in a mesh of social and cultural norms, influenced by friends, family and society. These can’t really be accessed by people telling you – you really need to see them. Through observation, for instance, we have understood how buying local produce in Australia is part of a healthy routine, how collagen cream in Brazil offers a pseudo-medical answer to the quest for beautiful skin, and how praying to ancestors in Japan sets people on a positive mental path for the day. None of these activities is inherently ‘healthy’, but they are certainly part of a healthy lifestyle.”

Read article

Be the first to share
3 February 2018
Anthropology in Industry w/ Natalie Hanson
Design and anthropology have been seen together with increasing frequency over the last few years, but how do design and anthropology fit together in relation to industry? And, how does this pairing create insight? The …
31 January 2018
Three-part series on the intersection of ethnography and design
The Society for Cultural Anthropology (SCA) published some months ago a three-part podcast series on the intersection of ethnography and design. The series, produced by Tariq Rahman and Katherine Sacco, was based on the conference “Ethnography …
30 January 2018
Designing better elderly healthcare with with Singapore’s public services
Many public services, from welfare to healthcare, are mainly intended for the elderly. One of the challenges of designing digital services is to create simple and effective public services for older users. Designers Italia, the …
27 January 2018
How patient stories can improve intensive care
The hospital intensive care unit (ICU) has traditionally been a closed environment, where patient, nurse, doctor and family stories are lost. Christiane Job McIntosh, Sean Bagshaw and Tom Stelfox are Canadian researchers in intensive care. They …
18 January 2018
Proceedings and videos of EPIC 2017 conference now available
EPIC is the premier international gathering on ethnography in the business world. Its latest edition, EPIC2017, took place in Montreal in October 2017 and had the theme of "Perspectives": perspectives explores the vantage points that …
18 January 2018
Towards multi-dimensional ethnography
In this paper, Julia Katherine Haines, user experience researcher at Google, argues for the value of multi-dimensional ethnography. She explores the potential for ethnography to venture beyond sites, into different dimensions. As an example of …
3 January 2018
This Anthro Life podcasts on design anthropology
This Anthro Life is a round-table, open format discussion of an anthropological take on the people, objects, ideas, and possibilities of everyday life around the world. They are hosted by Adam Gamwell and Ryan Collins …
6 December 2017
Workplace anthropology video series
A few months ago a new channel Workplace Anthropology Matters popped up on Youtube that profiles workplace anthropologists, whose work directly influence their own workplace processes. The video series is part of a workshop in …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

22 December 2017
Happy new year 2018!
30 November 2017
New European study on e-Government initiatives

The latest eGovernment benchmark report of the European Commission shows significant improvement on cross-border availability of digital public services and accessibility of public websites from mobile devices in EU Member states. The study also indicates a need for improvement in transparency of public services delivery and use of supporting technology like eIDs or eDocuments. Performance […]

20 November 2017
Experientia and Italian bank Intesa Sanpaolo announce innovative partnership

Wide ranging partnership also covers collaboration with design schools and public events on service design “Finding the way forward for independent design means building new business models for service design consultancies in the age of the company buy-out.” Michele Visciola, President, Experientia PRESS RELEASE It seems the business world is finally realising that service and […]

26 October 2017
Epic storytelling with video

Another EPIC conference come and gone, and no, we’re not using “epic” in the way under-10s use it about cool things on the internet. EPIC is the Ethnographic Praxis in Industry Conference, one of the most important annual events for practitioners of anthropology, ethnography and related disciplines. Ethnography is one of Experientia’s key methodologies, underpinning […]

23 October 2017
Experientia is hiring! Service design intern

Service Design Intern: Lausanne, Switzerland and Turin, Italy Experientia, an international experience design consultancy, is looking for service design interns for our Turin, Italy office, to support research, concept development and design. The ideal candidate will be a holistic thinker and designer, with a systems approach to enable complex service offerings, driven by an understanding […]

23 October 2017
Experientia is hiring! Senior Service Designer

Senior Service Designer: Lausanne, Switzerland and Turin, Italy (*) We are looking for service designers with outstanding design skills, methodical thinking, and experience in designing complex service ecosystems using a human-centered design methodology.   Required 2-5 years’ experience in service design and/or user experience design University and/or advanced degree(s) in Service Design, Interaction Design, User […]

See all articles