GE, perhaps more than any other major company, is dedicated to the use of data visualization as a key part of its marketing and communications efforts. Stemming from last month’s Insight Center on visualizing data, Gretchen Gavett of the Harvard Business Review spoke with Linda Boff, GE’s executive director of global brand marketing, about the benefits and challenges of this approach.
“The power of a good story well told in any sort of medium cannot be overstated. Data vis has allowed us to do storytelling at its best. Experimentation is also key, getting in there, understanding a medium and a technique, and not being afraid to experiment with it and be open and collaborative. We have had data marathons with many universities where we’ve brought in students, given them a problem, and said, hey, let’s work over the next couple of days to solve this.”
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Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]
Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015