11 March 2010

IBM’s hottest new cell phone market: senior citizens and the illiterate

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Senior citizen
Among cell-phone users in developed countries, IBM is betting the market with the biggest growth potential is…people over the age of 65. Fast Company reports.

IBM’s two-year research program, which also involves the National Institute of Design of India and Tokyo University, will explicitly focus on making cell phones easier to use, for both the elderly and the illiterate. Moreover, the software it develops will be open-source, so all governments and businesses can take advantage.

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