30 November 2009

Identifying emerging trends at Nokia

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Nokia, the world’s biggest mobile phone maker, faces increasing competition from the likes of Apple and Google Android. Identifying emerging trends and building new technologies could be key to cementing its future, reports Claudine Beaumont, technology editor of the Daily Telegraph.

“Oskar Korkman, the man in charge of consumer trend analysis for Nokia, says he has the best job in the world. He uses ethnographic research and analysis to better understand how human needs, wants and interactions can be catered for by mobile technology.

“Social networking is not delivering on the need for intimacy that people have in their daily life,” he warns. In a world of global citizens, there remains a desire for local relationships and local knowledge, he says. “

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