Belching cars made of skin and bones, nuclear-powered trains in the shape of mountains and arrow-like formations of joined recumbent bicycles are just some of the ways we might travel around the country in the future, according to designers Dunne and Raby, whose new exhibition at London’s Design Museum opens this week.
United Micro Kingdoms: A Design Fiction imagines an alternative version of England governed by four extreme lifestyle tribes, with disturbing echoes of our own society – and where we might be heading.
The designers have devolved the country into four new counties, each conceived as an experimental zone with its own form of governance, economy and lifestyle. Might you be a Digitarian, driven by a blind faith in technology to join a world where tagging, tracking and total surveillance reign supreme? Or would you rather hang out with the Bioliberals in the rural southwest, producing your own energy, growing your own products and driving a farting biogas vehicle?
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]