28 September 2007

Making bus trips more pleasurable and productive experiences

Be the first to share

Smart bus stop
“From Boston to Brazil, city planners and transportation gurus are reimagining the possibilities of the humble motorbus, using high-tech ‘smart mobility’ to challenge the preeminence of the car — and revive the urban commons,” writes the Boston Globe.

Much of the most innovative thinking now focuses on improving the passenger experience, instead of the more difficult challenge of moving buses faster along crowded streets. But city planners, armed with affordable global-positioning and computer technology, hope that meeting these seemingly modest goals can make bus trips a far more pleasurable, even productive, experience.

With fuel costs high and public concern for the environment rising, some public transportation officials sense an opportunity to challenge the car’s preeminence.

[…]

“The more communication that happens between citizens, the stronger the urban garden,” said Federico Casalegno, an MIT sociologist who led the team that developed the futuristic bus stop prototype.

At the heart of much of the new thinking is a concept that some urban planners call “smart mobility” — integrating the flow of people with the flow of information. Whereas transit companies have traditionally seen their passengers as ciphers who want nothing more than to be physically moved from one place to another, the future of transit reform lies in seeing these passengers as active participants in a constantly evolving information cluster. The transportation system should share as much information with passengers as possible — how buses are flowing, when the next one is expected. It should give passengers access to information about the outside world — from international news, to e-mail, to data about the passing neighborhoods. And passengers, in turn, should be empowered to share information with the system and, if they want, with fellow riders.

“The general concept is to increase connections between people, places, and transportation systems,” said Casalegno, who is the director of the Mobile Experience Laboratory at MIT. “It shouldn’t just be about getting from Point A to Point B.”

Read full story
Slide presentation (SlideShare)
MIT project web site | MIT class project website (with video)

Be the first to share
26 January 2017
New toolkit to create digital government services
The UK's Government Digital Service has launched a service toolkit that aims to be a one stop shop for service design resources (reports PublicTechnology). The toolkit is a single page on GOV.UK that provides links to …
25 January 2017
[OECD Report] Use of Behavioural Insights in Consumer Policy
Use of Behavioural Insights in Consumer Policy OECD 20 Jan 2017 48 pages Over the past decade, behavioural insights have helped make consumer policies more evidence-based and effective. This report examines how behavioural insights have been used by …
19 January 2017
Don Norman on what Apple, Google and Tesla get wrong
Don Norman is a technological optimist. The author of The Design of Everyday Things and head of UC San Diego's Design Lab believes that artificial intelligence might only take the worst parts of our jobs, …
19 January 2017
[Report] Consuming Differently, Consuming Sustainably: Behavioural Insights for Policymaking
The objective of this report, published by the United Nations Environment Programme (UNEP) is to shed light on opportunities to strengthen the effectiveness of policies for sustainable consumption in both developed and developing countries. The …
19 January 2017
[Report] Behavioural Insights at the United Nations – Achieving Agenda 2030
In 2016, the UNDP Innovation Facility collaborated with the newly engaged UN Behavioural Science Advisor to work on behaviorally-informed design with 8 UNDP Country Offices in all 5 regions: Bangladesh, Cameroon, China, Ecuador, Jordan, Moldova, …
14 January 2017
Nissan turns to ethnographic research to inform the design of new models
During the futurist panel at the 2017 Automotive News World Congress, Rachel Nguyen, executive director of Nissan’s Future Lab, said understanding what the consumer wants will help brands define their experience. One method Nissan utilizes: …
12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design
Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie", the CITYOPT project has once again been recognized, this time in the prestigious French design competition: "Observeur du Design 2017", in the …
8 January 2017
The complexity of plastic bags
As societies face increasingly complex problems, design is emerging as the tool to solve some of Asia's biggest issues. Through field trips with designers skilled in human-centered design, the team behind Ethnographers' Field Guide to …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

See all articles