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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Vaccine hesitancy is a top10 global health threat. Dealing with it successfully requires understanding it as a behaviour and generating a holistic view of people’s perspectives & ecosystems. This way we can identify the best opportunities for intervention. Here is Experientia’s position on vaccine hesitancy and our tailor-made support for the vaccine industry.
100&Change is a MacArthur Foundation competition for a $100 million grant to fund a single proposal that will make measurable progress toward solving a significant problem. 100&Change will select a bold proposal that promises real progress toward solving a critical problem of our time. And it will award a $100 million grant to help make […]
Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]
Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “Transforming the Healthcare Experience Together”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]
Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]
Boston’s human-centered research to design middle-income housing
In Boston, the Mayor’s Office of New Urban Mechanics is conducting ethnographic, human-centered research to design middle-income housing that reflects people’s lived experiences, reports the Stanford Social Innovation Review. This includes intensive planning sessions in which residents, designers, and policy experts co-create policy blueprints. As part of these efforts, Boston set up a roadshow with […]
[Report] How US youth navigate the news landscape
Yesterday, the New York research institute Data & Society released the report How Youth Navigate the News Landscape (download) that explores how young people use mobile devices, messaging apps, and social media to consume breaking news. Co-authors Mary Madden, Amanda Lenhart, and Claire Fontaine find that American teens and young adults express low levels of […]
Modernizing the US immigration system with user-centered design
Vivian Graubard describes on WhiteHouse.gov how the U.S. Digital Service is working on modernizing the USA’s still largely paper based immigration service, pairing a better technical base with user-centered design. We traveled to USCIS (United States Citizenship and Immigration Service) operations centers in Kansas City, Missouri and Lincoln, Nebraska to learn how adjudicators work, how […]
Research on being “good with money” in Silicon Valley
FAIR Money, a small research collective consisting of anthropologists and design researchers based in the San Francisco Bay Area, has just published its first report, Good with Money: Getting by in Silicon Valley. The report, which is based on interviews and a diary study with 10 people struggling to gain or hang on to firm […]
EPIC conference calls for papers and tutorials
EPIC, the premier international gathering on the current and future practice of ethnography and design in the business world, will take place in Sao Paulo, Brazil this year. The EPIC 2015 program committee is now calling for submissions of Paper Abstracts, Pecha-Kucha Abstracts, and Tutorial Proposals in English or Portuguese that present and discuss original […]
Reflections on Capital One’s acquisition of Adaptive Path
This week Toronto-based UX strategist Rami Tabbah and I discussed Capital One’s acquisition of Adaptive Path. We were both a bit surprised by the lack of real reflection on the pros and cons of this development (with a few exceptions), so Rami, who has worked a lot with banks, wrote one himself. His post is […]
Data and design in innovative citizen experiences
The past decade has brought enormous and growing benefits to ordinary citizens through applications built on public data. Any release of data offers advantages to experts, such as developers and journalists, but there is a crucial common factor in the most successful open data applications for non-experts: excellent design, writes Cyd Harrell, UX Evangelist at […]
How Obama used ‘Ethnography Project’ to defeat Mitt Romney in 2012
Ken Walsh reports on how Team Obama made an unprecedented effort to understand the voters and speak their language, slicing and dicing the electorate with a sophistication and savvy that the Republicans couldn’t match and are still scrambling to replicate. “The Obama team’s opinion research was led by Joel Benenson, a tough-minded pollster from New […]
Videos of breakout sessions at the recent Interaction13 conference in Toronto
The IxDA gathered in Toronto, Canada’s largest center for design, for its 6th annual conference. Here are the video records of the breakout talks that took place (grouped thematically). AGILE / LEAN Josh Seiden: A designer’s introduction to lean startup [15:04] Josh Seiden introduces you to the key ideas of Lean Startup, talks about […]
Videos of keynotes and panel discussions at the recent Interaction13 conference in Toronto
The IxDA gathered in Toronto, Canada’s largest center for design, for its 6th annual conference. Here are the video records of the keynotes and panel discussions that took place. KEYNOTES Albert Shum: Connecting – emerging themes for interactions [36:59] This session will share some of the design thinking behind emerging interactions themes and provide ways […]
How technology has restored the soul of politics
Longtime political operative Joe Trippi advocates a bottom-up, people-centered politics, and cheers the innovations of Obama 2012, saying they restored the primacy of the individual voter. “New technologies can manipulate, empower, or do both. There will be plenty of actors in both politics and business who will use the innovations of the Obama 2012 campaign […]
The man looking to turn Samsung into a Silicon Valley trendsetter
Samsung is doubling down on technology investments in Apple’s backyard, including two new R&D buildings in Silicon Valley that will house 2,000 staff and a recently announced startup accelerator. Leading this effort is Young Sohn, who started at Samsung in August as president and chief strategy officer. He has spent a long career leading several […]
Research on Android tablet use in 5th grade classrooms
The series of research projects on tablet use in schools (see here, here and here) now also has an Android study. A small research project by Marie Bjerede and Tzaddi Bondi, equipped a 5th grade class of 27 students in Portland, Oregon (USA) with 7-inch Samsung Galaxy Tab devices with mobile broadband data to use […]
How teens do research in the digital world
According to Pew Internet research, the teachers who instruct the most advanced American secondary school students render mixed verdicts about students’ research habits and the impact of technology on their studies. More in particular, they say that students’ digital literacy skills are weak and that courses or content focusing on digital literacy must be incorporated […]
Want proof that market fit is everything? Test your app in the slums of Sao Paulo
For the Stanford-educated founders of Emprego Ligado, creating a successful app in Brazil required dismantling every assumption about the target audience. Emprego Ligado, which translates to “connected job,” launched in Sao Paulo this summer with the aim of connecting unskilled laborers to jobs close to home via SMS: Workers text the system when they need […]
What marketing executives should know about user experience
“What marketing executives should know about user experience” is the title of a short and introductory piece, mainly aimed at marketing people, by Nick Myers, managing director of visual design & branding at Cooper (a design and strategy firm in San Francisco that I had the pleasure of visiting two weeks ago). His central question […]
Forget B-School, D-School is hot
The Wall Street Journal published the umpteenth article on design thinking education. What I keep on missing in these pieces is some reflection on what understanding people actually means: ethnographic and anthropological observation and fast prototyping, combined with some creativity, will not by themselves create sufficiently sustainable solutions, I believe. When you deal with people, […]
US Veterans Administration launches iPad patient study on tablet use
The US Veterans Administration has announced it has created an initiative aimed at studying the benefits associated with the use of mhealth apps and tablet devices to improve and coordinate care between physicians, veterans and their families/caregivers. To that end, the VA is handing out 1,000 iPads to veteran’s families in the “Clinic-in-Hand” pilot program. […]
After ethnography, and other papers by Iota Partners
Iota Partners is a new Chicago-based venture of Rick Robinson and John Cain (with whom Experientia partner Jan-Christoph Zoels once worked at Sapient) that deals with user experience research, sensor-based data, and smart modelling. The papers section on their website is worth exploring in some depth. Here are some of them: After ethnography This paper […]
Digital differences in the USA
When the Pew Internet Project first began writing about the role of the internet in American life in 2000, there were stark differences between those who were using the internet and those who were not.1 Today, differences in internet access still exist among different demographic groups, especially when it comes to access to high-speed broadband […]