16 September 2009

Mayo Clinic’s Transform symposium on innovations in health care experience

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Transform
This week the Mayo Clinic Center for Innovation hosted Transform, a collaborative symposium on innovations in health care experience and delivery.

The symposium, which featured over twenty presenters, was structured in six sessions — Redefining Roles, Policy Perspectives, Enabling Technologies, Alternative Models and How We Pay for Them, Content – Community – Commerce – Care and Choices, and Designing for Social Change.

Videos of all talks are already online.

The last session on Designing for Social Change focused on “Design Thinking — an approach that produces innovations from thoughtful, experiential, participatory research. Innovating in response to human need is what designers have done for centuries. Recently, these master innovators are lending their talents to the design of health care; this segment gave a few examples of what has worked, what hasn’t, and what’s on the drawing boards.”

Speakers included Maggie Breslin (SPARC Design Group / Mayo Clinic), Tim Brown (IDEO), Larry Keeley (Doblin, Inc.), Karl Ronn (Procter & Gamble), and Christi Dining Zuber (Kaiser Permanente).

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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