Nathan Shedroff (bio), the pioneer in Experience Design, Interaction Design and Information Design, and the chair of the MBA in Design Strategy at California College of the Arts (CCA) in San Francisco, CA, is looking back on 10 years of experience design.
“Let’s have more discussions about where we’re going. Experience design seems pretty stable, both in its scope and practice. We’re constantly adding to the knowledge and developing new tools to express the development and delivery of experiences to all involved with their creation. We’ve come a long way in ten years, sure, but every day environmental and biological sciences push forward our understanding of human behavior and the world we live in. This means we have new discoveries of how to design amazing experience still ahead of us . Designers need to learn more about designing sustainably, humanistically, and systemically. We need to further refine our techniques for design and customer research, enlarging our understanding of people past emotions and into values and meaning. We shouldn’t be afraid to go in these directions. Designing new experiences in new ways has a higher risk of failure, but also a higher risk of reward in greater impact and behavioral change.”
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]