During the futurist panel at the 2017 Automotive News World Congress, Rachel Nguyen, executive director of Nissan’s Future Lab, said understanding what the consumer wants will help brands define their experience. One method Nissan utilizes: ethnographic studies of consumers.
“The more insight you have to a holistic view of that, the product in the vehicle becomes more tailored,” said Nguyen. “Not only in the interior, but packaging, wear and tear, how we think of that whole ownership experience.”
In the process of learning, though, carmakers and suppliers face significant hurdles.
“You kind of stumble into these potential roadblocks,” said Nguyen.
Sometimes issues can be day-to-day. For example, Nguyen highlighted state licensing regulations that make it difficult to put more than two individuals on a lease, a step to shared ownership in the future.
Peter Kosak, executive director of General Motors’ urban mobility programs, agreed, pointing out that these initial projects that many carmakers are doing are crucial to exciting the public about the future of transportation. In his view, regulators should be more accommodating.
“It’s important to learn, to demonstrate efficacy,” said Kosak.
The issues can involve addressing big questions, said Phil Eyler, president of Harman International’s connected-car division. In his role, Eyler not only thinks about interior software and system design but also how the car will communicate with infrastructure.
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100&Change is a MacArthur Foundation competition for a $100 million grant to fund a single proposal that will make measurable progress toward solving a significant problem. 100&Change will select a bold proposal that promises real progress toward solving a critical problem of our time. And it will award a $100 million grant to help make […]
Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]
Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “Transforming the Healthcare Experience Together”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]
Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]
Experientia è lieta di invitare le piccole e medie imprese del territorio piemontese al: DesAlps Workshop #1: Il Design Thinking per le PMI Venerdì 18 maggio 2018 – dalle 9.00 alle 17.30 @ Rinascimenti Sociali | via Maria Vittoria 38, Torino Scopri i vantaggi che il Design Thinking può portare al tuo business per prepararvi […]