The ongoing debate about Europe’s so-called ‘right to be forgotten‘ ruling on search engines has shone a light onto a key pressure point between technology and society. Simply put the ability of digital technology to remember clashes with the human societal need to forgive and forget, writes Natasha Lomas in a thoughtful piece on Techcrunch.
“There’s a problem with total recall. It doesn’t allow us as a society to forget. And that means, paradoxically, we lose something. Perfect memory engenders individual paralysis — because any legacy of personal failure is not allowed to fade into the background. And individuals are not, therefore, encouraged to evolve and move on.
Total recall shuts us down. It encourages conformity and a lack of risk taking. If trying to do something results in a failure that follows you around forever then the risk of trying is magnified — so maybe you don’t bother trying in the first place. It’s anti-creative, anti-experimental, even anti-entrepreneur.” [My emphasis]
“What’s needed, she writes, “are more creative approaches to the storage of information about private individuals.” She adds: “This is not about deleting knowledge or censoring/sanitizing behaviour; it’s about being appropriately sympathetic to the ephemeral character of (human) memory — which, being flexible rather than rigid, allows individuals and societies to move on.”
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This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]