28 July 2008

SatNav usability soon to be improved?

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SatNav
Something is clearly not working right:

About 300,000 motorists have crashed because of a satnav, the [UK] Mirror [newspaper] has found.

Around 1.5 million drivers have suddenly veered dangerously or illegally in busy traffic while following its directions.

And five million have been sent the wrong way down a one-way street.

I have no idea how one can actually get hold of such data, but yes, there seems to be a problem. Now TomTom, a Dutch manufacturer of automotive navigation systems, has hired Ken McAlpine, formerly at Apple, as senior vice president product design.

Ken McAlpine is an engineering professional with 27 years’ experience in consumer product design, manufacturing and project management. McAlpine was previously employed as director of engineering with Apple Inc, based at the head office in Cupertino, California. McAlpine was involved in the development of, among other products, the MacMini, AppleTV and iPhone. Additionally, McAlpine led Apple’s laptop engineering teams, which were responsible for engineering management, program management, electronic circuit design and support of all Apple laptop products. McAlpine will be responsible for product design and usability within TomTom’s PND division ensuring that the user experience is consistent across all TomTom platforms.

(via DdUX)

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