11 February 2009

Seismic shift in Internet age mass

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According to surveys through 2008 by the Pew Internet and American Life Project, larger percentages of older generations [in the United States] are online now than in the past, and they are doing more activities online. Generation X (not Y) is the most likely group to bank, shop, and look for health information online. Boomers are just as likely as Generation Y to make travel reservations online. And even Silent Generation internet users are competitive when it comes to email.

The biggest increase in internet use since 2005 is the 70-75 year-old age group. While just over one-fourth (26%) of 70-75 year olds were online in 2005, 45% of that age group is currently online, and doing more activities online.

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(via Customer Experience Crossroads)

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