27 May 2009

The changing TV experience

Be the first to share

The changing TV experience
Consumer Electronics 3.0 is the name Intel has chosen for a new concept of seamless integration of internet and television.

The CE 3.0 website is rich in content, but more than that, it exemplifies the relevance of a user-centred approach in the design of new and innovative technology-based products and services.

A few weeks ago, I reported on a few articles that dealt with the problems and challenges related to digital storage in the home.

Today, I will provide some user-centred design links on the topic of the changing TV experience:

Usage models in the digital home: some simple advice
by Dr. Genevieve Bell, anthropologist and director of Intel’s User Experience Group

“Our findings show, at the broadest level, something many of us knew intuitively—people love their televisions. In many different cultures, in many families, TVs emerged as a beloved, if not sometimes annoying, companion, friend, and constant in the home. Wherever we live, TV content engages us at an emotional and visceral level—it is more than simply entertainment, it is about a kind of engagement and about nurturing us as people. TV has our stories, and the characters become extensions of our families. The irony is that while the industry tends to talk about new technology, consumers want to talk about their family, their constant companions, and the comfort and nurturing that TVs bring. To avoid unintended consequences, we as an industry must learn to listen to people, and to be clear about their perspectives.

We need to be clear about the single purpose of an object—why people use it, care about it, desire it, buy it and keep it. The lesson here is not to be seduced by the impulse to increase the number of things any piece of technology can do, or to confuse its purpose with the functions it could incorporate. We must be very careful to identify the purpose of CE devices from a consumer perspective. It would be bad if we broke what people liked most about the television experience. In making consumer electronics devices smarter for instance, potentially increasing their number of functions and features, we should also keep their purpose in mind.

Violating this principle is a recipe for disaster.”

Opening a window into the lives of TV viewers
Q&A with Brian David Johnson, consumer experience architect within Intel’s Digital Home Group

“Our group includes two teams. The first team consists of social science and design researchers who spend time in people’s homes all over the world. This team is really dedicated to getting a sense of what makes people tick, what they care about, what frustrates them, what they aspire to. This research is focused around getting a sense of the larger cultural patterns and practices that shape people’s relationships to and uses of new technologies. […]

After we have observed people in their homes, our ethnographers get together with our second team, the human factors engineers and research designers. This group takes the data, and the opportunities we have identified, and begins to build them into platform requirements and product specifications.

Through a set of rigorous processes and methods, the team creates personas, usage models and experience assessments that help drive the development of genuinely user-inspired and user-centric technologies. This process provides Intel with a uniquely valuable reference for our long-term product roadmap as well as a means of validating that our product development will meet the consumers’ needs.”

The changing TV experience – Recent findings from the Intel User Experience Group
This article by Françoise Bourdonnec, director of Home Experience Research & Exploration at Intel’s Digital Home Group, looks at what recent Intel research tells us about how Internet technology may change the TV experience – and some of the important questions that remain to be answered.

Listening to the ‘Voice of the Customer’ helps Intel Design to redefine new digital home experiences
Q&A with Jason Busta, a Voice of the Customer (VOC) researcher for Intel’s Mobility Group, and Kimberly Swank, primary VOC researcher for the Digital Home Group

Catalyst for the digital home: 1. Evolution of the fourth-generation user interface
In this first article in a two-part series, Gary Palangian and Randy Dunton of Intel’s Digital Home Innovations Team discuss the evolution of Consumer Electronics user interface.

Catalyst for the digital home: 2. Intel’s fourth-generation UI research
In this second article in a two-part series, Gary Palangian and Randy Dunton of Intel’s Digital Home Innovations Team describe Intel’s ongoing UI R&D program, and share some of the results to date.

Making the leap: the internet comes to the living room
Excerpts from a keynote address by William O. Leszinske, Jr., general manager of Intel’s Consumer Electronics Group, at the Digital Living Room Conference, March, 2008

The next-generation TV experience (video)
Interview with William O. Leszinske, Jr., general manager of Intel’s Consumer Electronics Group

Widget Channel: Personalize, enjoy & share your favorite Internet experiences on TV
In collaboration with Yahoo! Inc., Intel has developed a full-featured software framework named Widget Channel, that allows TV viewers to enjoy rich Internet applications called TV Widgets while watching their favorite programs.

Be the first to share
22 October 2016
[Book] Org Design for Design Orgs
Org Design for Design Orgs: Building and Managing In-House Design Teams By Peter Merholz and Kristin Skinner Publisher: O'Reilly Media August 2016, 198 pages Design has become the key link between users and today’s complex and rapidly evolving digital …
18 October 2016
Behavioral economics, UX design and insurance
The key to unlocking the insurance industry, writes Richie Hecker in TechCrunch, is understanding behavioral economics. The most successful players in insurance tech, he says, will win by rounding the edges on existing products. "Don’t …
16 October 2016
Study says aggressive drivers see autonomous cars as easy prey
Aggressive drivers are looking forward to sharing the road with autonomous cars as they believe they can cut in front of them easily. This is how Peter Campbell summarised in the Financial Times one of …
2 October 2016
IFTF uncovers seven new worker archetypes of the on-demand economy
Update: Read also this Fortune Magazine review of the study (as reported by BoingBoing). Institute for the Future, the Caiifornia-based independent, nonprofit strategic research group, releases a new report aimed at gaining a deeper understanding of …
26 September 2016
[Book] The Stuff of Bits
The Stuff of Bits - An Essay on the Materialities of Information By Paul Dourish MIT Press, April 2017 264 pages The central topic of The Stuff of Bits is the materialities of information. This term often brings to …
25 September 2016
Three new reports on behavioural science applied to policy making
European Commission There is growing recognition that behavioural insights (BIs) – by shedding light on how people actually make choices – help deliver more effective policies and complement traditional forms of intervention. The Behavioural Insights Applied …
18 September 2016
[Book] The Cyber Effect
The Cyber Effect: A Pioneering Cyberpsychologist Explains How Human Behavior Changes Online Dr. Mary Aiken Spiegel & Grau, August 2016 400 pages A groundbreaking exploration of how cyberspace is changing the way we think, feel, and behave …
18 September 2016
Better decisions by design: applied behavioral science
Can we design a decision aid that gives us health information we need and counters our biases so that we end up more knowledgeable and confident in our preference? This is the challenge that …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

See all articles