More in particular, Pepi points out that “the conditions that generated postmodernism were an intellectual half-step toward the logic that permits the hegemony of networked computing — the era of grappling with Big Data.”. He goes on:
“The ideology of Big Data — that capitalists can and should mine a massive, schema-less trove information that we produce for patterns — is implemented through the discourse of e-commerce, social media, comments, video, and log files. By these means, capitalism rushes to the oracle of difficult-yet-omnipresent data to unlock and replenish the faith in a universal certainty and meaning. Judgment and certainty can then return to art only as networked aesthetic discourse — as the output of Big Data–style analysis. Hermeneutics become statistics. A critic’s opinion can be modelled, predicted, and exposed for its cultural contingencies and biases: Just map their browsing history, show a histogram of authors they cite by age, race, and sex. Analytics permits few myths since narrative scarcely survives reams of data.”
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Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]