24 April 2010

The imitation economy

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Imitation
Innovation is overrated, writes Drake Bennett in the Boston Globe. It’s time to appreciate the power of the copycat.

“Invaluable though innovation may be, our relentless focus on it may be obscuring the value of its much-maligned relative, imitation. Imitation has always had a faintly disreputable ring to it — presidents do not normally give speeches extolling the virtues of the copycat. But where innovation brings new things into the world, imitation spreads them; where innovators break the old mold, imitators perfect the new one; and while innovators can win big, imitators often win bigger. Indeed, what looks like innovation is often actually artful imitation — tech-savvy observers see Apple’s real genius not in how it creates new technologies (which it rarely does) but in how it synthesizes and packages existing ones.”

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