“We need to stop focusing on giving away free content and do something different—something no other institution, civic or commercial, is doing.
This is where user experience and design thinking come into play. We spend a fair amount of time idly discussing what the future will hold. But this is a fool’s errand. It is this passivity that got us squeezed out of the containerless content game in the first place. Our time would be better spent observing the core needs of our communities and thinking of exciting ways to meet them.”