25 August 2008

The song of context

Be the first to share

Speedbird
Adam Greenfield has written a truly excellent post — in fact more like a short essay — on the difference between location and context, calling the first one positivist and the second one phenomenological.

“But it [the positivist tradition] stands in stark contrast to the phenomenological take on things, which is premised on the instability and subjectivity of the things we perceive, and on the irreducible importance of these perceptions as they register on the lived body, i.e. you, now, here, in your own skin, heir to your own history of experience. On the phenomenological side of the house, all of the grandeur resides in the act of interpretation – which is always somebody’s interpretation, crucially inflected by their situation. […]

The phenomenological approach – and this is the worldview that stands, either explicitly or otherwise, behind the entire field subsuming design and user research and ethnography, at least as those things are practiced by the people I know – insists that the world in its richness cannot be reduced to datasets. Or not, anyway, without doing fatal damage to everything that truly matters.

But Dourish [“What We Talk About When We Talk About Context?“, Paul Dourish, 2004] argues (persuasively, I think) that this is the wrong question. For him, this mysterious thing context is something that only be arrived at through interaction – “an achievement, rather than an observation; an outcome, rather than a premise.” It’s relational in the deepest sense of the word, a state of being that arises out of the shared performance and understanding of two or more parties (actors, agents, what have you).

And why do we want to characterize this state of being in the first place? “[T]o be able to use the context in order to discriminate or elaborate the meaning of the user’s activity.” That’s it.”

This is highly recommended reading. Thank you, Adam.

Read full story

Be the first to share
23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity - but they have …
1 May 2016
Report: User Experience and Usability in Complex Systems
User Experience and Usability in Complex Systems Final Report 1/2015 FIMECC (Finnish Metals and Engineering Competence Cluster) November 2015, 225 pages Five years ago, some of Finland’s metals and engineering industry companies were looking for new ways to tackle …
30 April 2016
The Internet of Things needs design, not just technology
Scott A. Nelson and Paul Metaxatos write that, as B2C companies rush to exploit new IoT applications, pushing technology to potential end users no longer works. Increasingly, the pull of user experience will drive market …
30 April 2016
Security versus UX
Gwendolyn Betts explores how to reconcile one of the biggest challenges in interface design: security versus user experience. Betts writes that it is not uncommon for security measures to be tacked on at the end as …
21 April 2016
The product design of IoT
As more and more ‘Internet of Things’ products come into the market, most, if not all will come with significant challenges. The key to overcoming any obstacles, writes Joe Johnston, VP Experience Innovation for Universal …
8 April 2016
Markus Giesler on customer experience design
At Experientia, we live the mantra that experience design is always contextual experience design. Understanding and designing for people within a culture, a context and how people evolve and change within these, is at the …
8 April 2016
Welcome to the ‘unstore’ of the future: retailers go experiential
As technology enables ad blocking online and ad skipping on TV, marketers are increasingly searching for ways to better engage consumers in person, Adrianne Pasquarelli explains. As consumers get more comfortable with e-commerce, marketers are …
8 April 2016
On the need for ethnography in user experience design
Michael Thomas of Ford Motor Company argues in a thoughtful personal piece that User Experience design is greatly enhanced by establishing classical ethnographic methods as foundational for defining the domain of design intervention. How can UX …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

1 March 2016
Singapore’s main newspaper on Experientia’s design with the elderly

Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]

18 January 2016
Experientia website completely reshaped

Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]

1 January 2016
For when things get personal…
See all articles