Design can be used to introduce users to the future now, so they can act in ways that will benefit them in the future, writes Nikki Pfarr, researcher and strategist at Artefact.
“What [designers] don’t often do, is think of the future as a tool for persuasive design. But it is–and it can actually be quite powerful. When people get a peek at what’s in store for their health, their pocketbooks, and the environment, they tend to make better decisions–such as saving more money for retirement or going for a jog instead of watching television.
By making users’ futures–25, 35, or even 50 years from now–more salient in the products and services we design, we can nudge them toward future-oriented choices. A good place to start is by helping users feel more connected to their future selves.”
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Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]
Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015
As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]
A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]
Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]