Both studies are about the USA market.
(Released on September 12, 2013)
The role of location in digital life is changing as growing numbers of internet users are adding a new layer of location information to their posts, and a majority of smartphone owners use their phones’ location-based services.
A new survey by the Pew Research Center’s Internet Project sheds light on three major aspects of how location figures in digital life:
Interestingly, “Among adult cell phone users ages 18 and older who have downloaded apps to their cell phone, 35% have turned off the location tracking feature on their phone at some point because they were worried about other people or companies being able to access that information. This works out to 19% of adult cell phone owners overall as of April 2012. […] Almost half of teen cell or tablet app users have turned off the location-tracking feature on their cell phone or in an app.”
Cell Internet Use 2013
(Released on September 19, 2013)
63% of adult cell owners now use their phones to go online, a figure that has doubled since we first started tracking internet usage on cell phones in 2009. In addition, 34% of these cell internet users say that they mostly go online using their cell phone. That means that 21% of all adult cell owners now do most of their online browsing using their mobile phone—and not some other device such as a desktop or laptop computer.
“A majority of the public now owns a smartphone, and mobile devices are playing an increasingly central role in the way that Americans access online services and information,” said Aaron Smith, a Senior Researcher at the Pew Research Center’s Internet Project. “For many, such as younger adults or lower-income Americans, cell phones are often a primary device for accessing online content—a development that has particular relevance to companies and organizations seeking to reach these groups.”
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