A few weeks back, the Electric Power Research Institute (EPRI) issued “Understanding Electric Utility Customers—Summary Report: What We Know and What We Need to Know.”
One simple statement and the rest of this column is digression: there’s a lot we don’t know about how customers use electricity, what affects their behavior and how to scale up programs that will attract widespread participation. And utilities haven’t exactly knocked themselves out trying to find out what we don’t know.
How customers use and value electricity has been a subject of study and debate for many decades. A better understanding of how customers use electricity could help the industry find ways to improve energy efficiency. In addition, our ability to encourage more efficient consumption through feedback, control technology, and dynamic pricing is better and less costly than it has ever been due to technology advancements.
Despite decades of research into how customers use and value electricity, fundamental questions remain unanswered. This report summarizes the results of an 18-month effort to systematically review the research that has been done to characterize how customers use and value electricity, concentrating on large field trials that have been completed in the past decade or so. The results are summarized by market sector (residential, commercial, and industrial) and by type of behavioral intervention (pricing, feedback and control technology).
Because most of these programs are only offered on a voluntary basis, we further assess what is known about participation (who decides to participate), performance (how customers respond once they are on the program), and persistence (how participation and performance change over time). The state of knowledge is assessed using readiness scoring criteria, which indicate the extent to which knowledge barriers exist that make it difficult to determine the impacts such programs might have, if a given utility were to implement them on a large-scale. Research priorities are also identified to suggest where collaborative research could help resolve major uncertainties.
The detailed results are contained in two reports which synthesize what we know – and what we need to know – about how customers respond to dynamic pricing, feedback and control technology.
Phil Carson of the Intelligent Utility Daily has posted a helpful review of the study.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
It’s that time of year again – Milan’s don’t-miss event for the design community is here. If you’re looking to get inspired at Milan Design Week, then check out our top picks for the latest edition, from Experientia’s designers, strategists and partners. Milan might be best known for its busy streets, traditional cafés and world […]
Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]
Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]
Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]
The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]