Jim Ross, Principal of Design Research at Electronic Ink, thinks contextual inquiry is the most difficult user research technique to perform effectively, as it requires a difficult balance between traditional interviewing and ethnographic observation. In an article for UXMatters, he discusses the most common problems one faces when conducting contextual inquiries and how to solve them.
“The key differentiator between contextual inquiry and other user research methods is that contextual inquiry occurs in context. It’s not simply an interview, and it’s not simply an observation. It involves observing people performing their tasks and having them talk about what they are doing while they are doing it.
Another key difference between contextual inquiry and other user research methods is that participants must take a more active role in leading their session. This is unfamiliar territory, and it can be uncomfortable for some people. The dynamic of interviews and focus groups is more familiar to participants, who take a more passive role, sitting back and waiting to answer a facilitator’s questions. In contrast, a contextual inquiry requires participants to take the role of an expert, leading the session by demonstrating and talking about their tasks. For those who are used to taking a more traditional, passive role during interviews, this role-reversal can be a difficult adjustment. Without intending to, participants often slip back into a passive, interviewee role.”
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]