Nike’s Tinker Hatfield says creativity is one part inspiration and many parts collaboration. David Kelley, the world’s most celebrated industrial designer, urges creative people to “fail faster so they can succeed sooner.” Clar Evans, a 40-year veteran of Hallmark Cards, calls the creative process “civilised tenacity.” Bill Flanagan, vice-president of programming for VH1, says the real test of creativity is whether you can rise to the challenge when you don’t feel like it. So read these contributions and be more creative. Unless you have a better idea.
A blank sheet of paper can be liberating — and intimidating. where do great new ideas come from? How can you and your company create more of them? We asked 14 creative people to answer those questions.