Psych-savvy product management for truly human technology

What is the role of psychology, neuroscience or social behavioral study in real product management? How can it be harnessed to build better products?

In this article Janna Bastow of ProdPad and Mind the Product takes a look at three key principles of a more psych-savvy approach to designing and building products:
– Understanding customers is about understanding people
– Building sticky products is about habit forming
– Good products treat customers as humans at every step