Five things marketers can learn from designers

Why are highly successfully companies putting top-notch designers in key leadership roles, ask David Weber and Lisa Leslie Henderson. What are designers bringing to the table that marketers and other c-level players are not?

“In today’s business landscape, where customer experience is the primary source of competitive advantage, designers have much to offer organisations. Although we often think of design as making objects more beautiful or functional, design now encompasses the broader strategic process of need finding and problem solving that tees up great products, services, spaces, events and digital interactions—in short, remarkable customer experience.”