The user experience of the car

John Edson explains why the future of cars is about experience versus ownership.

Three major shifts, he says, will move the car from a depreciating asset that every family owns to a mesh of hardware, software, and services that meet our transportation needs in a multidimensional way that destroys our assumptions of what a car is: the shift to delivering experience, the shift to social, and the shift to mobility.

“To survive, car brands must use the new technologies and social trends to transform themselves into service companies that provide mobility to their customers, rather than just cars.”