Intel to customise solutions for the Russian dacha
The St. Petersburg Times reports that Intel Corporation has launched an anthropological and ethnographical research project in Russia.
By studying the behaviour of the middle class, and how they use information technologies at their dachas, Intel hopes to come up with solutions and products customised for Russian country-homes.
“We are focused on how people around the world use technologies at home. Engineers often have an inappropriate understanding of technologies,” Francoise Bourdonnec, head of Domestic Designs and Technologies Research Group at Intel, said last week at a press conference in St. Petersburg.
The results of the research in Russia will be presented in January next year at the International CES – a forum and exhibition on consumer electronics in Las Vegas.
[…] into Russian dachas (country homes) in order to design new solutions for the Russian lifestyle (via Putting People First). Intel has understood that in order to be successful globalization must be localized. And not only […]