Investment bank sees blogging as way to find ‘stars of tomorrow’ [The New York Times]

Blogging has transformed political commentary, rattled the media business and inundated the Internet. Does it have a place on Wall Street?

ThinkEquity Partners, a boutique investment bank in San Francisco, was going to find out on Thursday by introducing a Web log. The firm, which specializes in technology, health care and other fast-growing fields, is seeking to make its investment research department – an albatross at most Wall Street firms – relevant.

ThinkEquity is betting that the blog will attract analysts, bankers, investors, venture capitalists and anyone else interested in talking about growth investing, helping the company generate ideas.

The firm’s research is available to all and, once registered, anyone can post feedback on the site. The blog can be found at www.thinkequity.com/blog.