This billboard is talking to you

It is not an example of experience design the way I like to understand it, but it is clearly a designed experience.

Ogilvy Belgium has launched this week a talking billboard in their campaign for Ford. [Alain Caviggia was commissioned by Ogilvy Belgium to produce the campaign]. The interactive poster reacts to their presence of who’s standing in front of it. The voice and facial expressions of the guy in the poster are controlled by an actor hidden in a booth nearby. The ads can be found in the main train stations in Belgium.

View movie with German tourists

(via we-make-money-not-art)