Arup on foresight and innovation
Chris Luebkeman, director for global foresight and innovation at the innovative top engineering firm Arup, talks in a series of short videos about foresight and innovation.
“Foresight is not crystal-ball gazing, it is not about predicting trends. Instead, foresight helps others frame their thinking about what might, what could or what would happen, given certain circumstances [and can therefore] help companies think about the future of their business.”
Arup’s foresight and innovation division encourages companies to think about global drivers of change, and how these could influence their strategies.
(thanks, Jan-Christoph)
