Innovation tour of America for Indian executives with an emphasis on customer-centred approach

Innovation consulting firm BrainReactions LLC is now offering six-day “innovation tours” of America for Indian executives, with the first of these tours scheduled to take place in early April. Each Innovation Trip combines a mix of hands-on workshops, meet-and-greets with innovation thought leaders and cultural excursions within two primary U.S. innovation hubs: Boston and Silicon Valley. The scheduled events include workshops on “customer-centred innovation” and the “culture of innovation,” a program at Harvard Business School with disruptive innovation guru Clayton Christensen and a tour of Stanford’s D-School.

According to the Innovation Trip website, the tours are part of “a program to nullify the geographic, communication and cultural gap between low-cost outsourcing hosts and high-cost innovation economies. Using Innovation Trip, leaders, managers and bright staff from all over the world can take-away the culture of innovation from America and apply it to their companies worldwide. Innovation Trip will energise their staff, unleash the true needs of their customers with customer-centric innovation methodologies (without actually asking them) and enhance process innovation as teamwork in their organisations to better serve their customers located thousands of miles away.”

(via Business Innovation 2005)